Assigned Class

Major of Global Business and Social Development, Department of Economics

Research Group

Research Field

Marketing Strategy in Asia

Management Studies in Asia

keyword:International Business , Distribution , Marketing , Southeast Asia , China

Current Subject

Marketing Channel Strategy in Asia

Retail Internationalization and Modernization

Business History of Emerging Markets

Academic Background

Graduate School

The University of Tokyo , (Doctor course , Graduate School of Economics) , 2000(Completed)

The University of Tokyo , (Master course , Graduate School of Economics) , 1996(Completed)

College

The University of Tokyo , (Faculty of Economics) , 1994(Graduated)

Degree

Ph.D. (Economics) , The University of Tokyo

Research Career

Research Career

2015 , Professor, Graduate School of Humanities and Social Sciences, Saitama University

Overseas Education

2013 - 2014 , Reischauer Institute of Japanese Studies, Harvard University

2002 - 2003 , Faculty of Economics, Chulalongkorn University

Books, Articles, etc.

Books

In German and Japanese Business in the Boom Year, Kudo, A and ihara, M. , Emerging Postwar-type Managers and Their Learning of American Technology and Management: The Consumer Chemicals Industry and the Case of Kao
Routledge:221-245 2004
A. Kudo, M. Kipping and H. G. Schröter eds.

Articles

Vietnamese Marketing Channels in the Process of Retail Modernization
,Discussion Paper Series for for SU-RCSDEA,SU-RCSDEA 2020-002( ):1-36 2020
Ihara, M.

電子ジャーナル

Selecting optimal intermediary channels in emerging markets: The case of Vietnamese toiletries
,Journal of Marketing Channels 2020
Ihara, M.

電子ジャーナル Web Of Science

Joint Ventures and Learning Capabilities: Japanese–Thai Joint Ventures in Toiletries
,Kwansei Gakuin University, International Review of Business,19:35-56 2019
Ihara, M. and P. Srisuphaolarn

リポジトリ

How has Japanese-style marketing been applied and modified in Thailand? The 50-year history of Kao in Thailand
,Thammasat University, Japanese Studies Journal,Vol. 31, No. 1:17-40 2014
Motoi Ihara

リポジトリ

Impact of hypermarkets on consumption and distribution in rural areas: case study of Ubon Ratchathani in northeastern Thailand
,The International Review of Retail, Distribution and Consumer Research,23 (2):174-188 2013
Motoi Ihara

電子ジャーナル Web Of Science

Intra-firm Technology Transfer and Socio Economic Environment: Japanese Chemical Transplant in the Philippines
Asian Economy and Social Environment,Asian Economy and Social Environment,1(1):129-143 2006
Motoi Ihara

Mutinationalization of firm and technology transfer: a framework of casestudy
,Chulalongkorn Journal of Economics,15(2):97-123 2003
Motoi Ihara

Presentation

Role of Influencers in Driving Cross-Border E-commerce: A Study of Japanese Firms Selling to Chinese Customers
,Asia Pacific Industrial Engineering and Management Systems Conference 202211
Xiao, Yatong, Ihara, M. and Xiao, Yang

The Development of local marketing capability in Thailand after the WWII: A comparison of Unilever, Sahaphat (Lion), and Kao
,2nd World Congress of Business History 202109
Ihara, M. and Srisuphaolarn, P.

Ownership of Joint Ventures and Local Partners’ Organizational Learnings: Development of Japanese–Thai Joint Ventures during the 1950s–1990s
Internationalism in Modern East Asia, Faculty of Economics,Oslo University and Saitama University:1-42 201603
Ihara, Motoi and Patnaree Srisuphaolarn

How Japanese-style marketing applied and modified in Thailand? - The 50 years history of Kao Corporation in Thailand
Asia Business History conference,Thammasat University 201307
Motoi Ihara

Japanese Marketing System and Its International Transferability: the case of Kao in Southeast Asia
International Conference on Business History (Fuji Conference) ,Hitotsubashi University 201001
Motoi Ihara

Impact Evaluation on ODA Loan Projects in the Northeastern Thailand Based on Socio-economic Environment Analysis
,International Joint Workshop Saitama 2008 200811
Motoi Ihara、　Pilot Team of Saitama University

The Impact of Retail Internationalization in the Northeastern Thailand: A Case of Ubon Ratchathani
,International Joint Workshop Saitama 2008 200811
Motoi Ihara

The Intra-firm Transer of Production Technology and Social Environment- A case of Japanese Chemical Transplant in the Philipines
Workshop 2005 SAITAMA (Faculties of Economics, Chulalongkorn University, National University of Singapore and Saitama University) 200512
Motoi Ihara

Others

Shi, Rui. Kaikaku kaihō to kourigyō no sōhatsu: Ikōki chūgoku no ryūtsū saihen[Economic reforms and the emergence of retail: Distribution restructuring in　China’s reform era]. Kyoto: Kyoto University Press, 2020
,Japanese Research in Business History,38:65 2021
Ihara, M.

Marketing in Southeast Asia: How Kao Corporation found new needs and survived in competitive market from 1950s until now
Faculty of Economics, Saitama University,Working Paper Series(No.6):1-23 201203
Ihara, M.

Impact evaluation on socio-economic environments of ODA loan projects in Northeastern Thailand, JBIC Pilot Study for Knowledge Assistance
200802
Pilot Team of Saitama University

Interim report of Impact evaluation on socio-economic environments of ODA loan projects in Northeastern Thailand, JBIC Pilot Study for Knowledge Assistance
200801
Pilot Team of Saitama University

Impact Evaluation on ODA Loan Projects in the Northeastern Thailand Based on Socio-economic Environment Analysis
JBIC (Japan Bank for International Cooperation),Final Report of Pilot Study for Knowledge Assistance 2008
Pilot Team of Saitama University

Research Grants

Lectures

2018 , Japanese Enterprises in Asia , 2016-

2013 , Comparative Study of Management